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OUR MISSION

is to help each individual obtain nutritional balance based on their unique needs.

About 160 million Americans take dietary supplements. Most don’t know which vitamins or minerals they need or why.

Nutritional Balance Consuming the right amounts of macronutrients and micronutrients without exceeding caloric needs.
Today, it’s challenging to consume all of the vitamins and minerals your body needs. With our busy lifestyles and different diets, almost everyone’s diet is a little off-balance. Nutricco’s goal is to help individuals tip the scales according to their needs. Instead of taking a multivitamin, which dumps numerous and unnecessary vitamins and minerals into your body, Nutricco ensures that you are just taking the specific supplements you need, whether that’s iron, calcium, Vitamin B12 or a combination of supplements.

The Nutricco Team

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LEONID PIROGOVSKY

CO FOUNDER AND CHIEF EXECUTIVE OFFICER

Leonid has over 11 years of experience in commercial and operational management in global companies and startups. BSc in Industrial Engineering & Management and an MBA from Ben Gurion University in Israel.

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GEORGE SVOKOS

CHIEF COMMERCIAL OFFICER

A global pharmaceutical executive with over 30 years of successfully leading multi-national teams for Teva George held many operational and commercial positions in the past including Chief Operating Office of AMRI and VP of Commercial Operations at Teva API.

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DR. JENNY SAFRAN NAIMARK

CHIEF COMMERCIAL OFFICER

Jenny has held a wide range of clinical and marketing executive roles in Pharma and medical device companies in addition to academic research and lecturing positions. PhD in Nutrition Science from the Hebrew University, Jerusalem. BSc and MSc in Life Science, Tel Aviv University.

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DANIEL LAZDIN

CHIEF TECHNOLOGY OFFICER

Daniel is a visionary, a technologist and an experienced CTO with over a decade of successfully managing development teams and technological projects on a global scale. BSc in Computer Science and an MBA in marketing.

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EREZ ISRAELI

ADVISORY BOARD AND INVESTOR

Serial Investor with global executive with over 25 years of experience, including President and CEO of Enzymotec, President and CEO of Growth Markets at Teva Pharmaceuticals and many other executive positions.

Our Story

After years working in the pharmaceutical and supplements industries, the founders realized that the market is broken. More and more supplements are making their ways onto store shelves and being dumped into consumers’ bodies, but people aren’t getting healthier. Instead, needed micronutrients are clashing and not being absorbed, while others are being consumed in excess. This uncontrolled consumption can be a waste of money, and in some cases, a danger to one’s health.

For this reason, the founders set out to start a company that would empower consumers to make smarter decisions about what they are consuming and ensure that they safely taking needed supplements. The solution is Nutricco. Through an app that allows users to track their diet and input their own personal information, and a proprietary algorithm that compares the data to nutritional recommendations, Nutricco assesses what each person requires to obtain a nutritional balance. Nutricco can then make smart recommendations to users to alter their diet and provide specific supplements through an at-home dispenser.

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