After years working in the pharmaceutical and supplements industries, the founders realized that the market is broken. More and more supplements are making their ways onto store shelves and being dumped into consumers’ bodies, but people aren’t getting healthier. Instead, needed micronutrients are clashing and not being absorbed, while others are being consumed in excess. This uncontrolled consumption can be a waste of money, and in some cases, a danger to one’s health.
For this reason, the founders set out to start a company that would empower consumers to make smarter decisions about what they are consuming and ensure that they safely taking needed supplements. The solution is Nutricco. Through an app that allows users to track their diet and input their own personal information, and a proprietary algorithm that compares the data to nutritional recommendations, Nutricco assesses what each person requires to obtain a nutritional balance. Nutricco can then make smart recommendations to users to alter their diet and provide specific supplements through an at-home dispenser.